Research on the influence mechanism of blind eye bags packaging design on children's purchase decision and psychological expectation
Publish Time: 2024-12-03
In today's toy market, blind eye bags attract many children with their unique uncertainty and sense of surprise. And its packaging design plays a very critical role in children's purchase decision process and the formation of psychological expectations of products.
The packaging of blind eye bags is often colorful, exquisitely patterned and full of childishness. Bright and lively colors can instantly attract children's attention. For example, high-saturation pink, blue, purple, etc. are often used to stimulate children's inner curiosity and excitement. The pattern design on the packaging is also mostly based on cute cartoon images, fantasy scenes or popular animation characters, which directly touch children's emotional preferences and make them have a strong interest. From the perspective of purchase decision, this visual appeal makes it easier for children to notice blind eye bags among many toys, thereby increasing the possibility of them asking their parents to buy them.
The text information on the packaging should not be ignored. Some creative copywriting, such as "Mysterious treasures are waiting for you to open" and "Every bag hides unknown surprises", will further enhance the mystery and appeal of blind eye bags. For children, these words build up all kinds of beautiful imaginations in their minds, which enhances their psychological expectations of the product. They will imagine that they can get extremely precious and unique toys after opening the blind eye bags, and this psychological expectation largely drives the purchase behavior.
In addition, the physical characteristics of the blind eye bag packaging, such as size, shape, and feel, will also affect children. Small, exquisite and comfortable packaging makes it easier for children to play and observe in their hands, increasing their closeness to the product. For example, some blind eye bags use unique shaped packaging, such as animal shapes or cartoon character outlines. This unique design makes children feel like they are interacting with the toys when touching and observing, making them more eager to own them psychologically.
However, if the packaging of blind eye bags exaggerates the attractiveness of its contents, and the actual product is too far away from the children's psychological expectations, it may lead to disappointment and dissatisfaction in children. Therefore, the packaging design of blind eye bags should not only cleverly use various elements to attract children and stimulate their purchasing decisions and positive psychological expectations, but also truly reflect the characteristics of the product to a certain extent to maintain children’s trust and love for the brand, so as to continue to win the hearts of children consumers in the fiercely competitive toy market.
